Privacy Policy

Effective Date: January 14, 2025
Last Updated: January 14, 2025

BoatLaunchMap ("we," "us," or "our") operates boatlaunchmap.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Quick Summary: We use cookies and third-party advertising services (like Google AdSense) to display ads and analyze site traffic. We do not sell your personal information. You can opt out of personalized advertising through your browser settings or the links provided below.

1. Information We Collect

1.1 Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Contact us via email or contact forms
  • Subscribe to newsletters or updates (if applicable)
  • Submit feedback, reviews, or user-generated content

This information may include: name, email address, and any other information you choose to provide.

1.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:

  • Log Data: IP address, browser type, operating system, referring URLs, pages viewed, time and date of visit
  • Location Data: Approximate geographic location (if you grant location permissions)
  • Device Data: Device identifiers, screen resolution, and other technical information
  • Cookies and Tracking Technologies: See Section 3 below

2. How We Use Your Information

We use the collected information for the following purposes:

  • Provide and Maintain the Site: Display boat ramp information, maps, and related content
  • Improve User Experience: Analyze how users interact with the Site to enhance functionality
  • Display Advertisements: Serve relevant ads through third-party advertising networks
  • Analytics: Understand site traffic, user demographics, and usage patterns
  • Communication: Respond to inquiries, send updates, or provide customer support
  • Legal Compliance: Comply with applicable laws, regulations, and legal processes

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect information about site usage.

3.1 What Are Cookies?

Cookies are small text files stored on your device that help us recognize you and remember your preferences. We use both session cookies (deleted when you close your browser) and persistent cookies (remain on your device).

3.2 Types of Cookies We Use

  • Essential Cookies: Required for site functionality (e.g., security, load balancing)
  • Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
  • Advertising Cookies: Used to deliver personalized ads and measure ad performance

3.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block all cookies or block specific cookies
  • Set preferences for specific websites

Note: Disabling cookies may affect site functionality and prevent you from accessing certain features.

4. Third-Party Advertising and Analytics

4.1 Google AdSense / Google Ad Manager

We use Google AdSense and/or Google Ad Manager to display advertisements on our Site. Google uses cookies to serve ads based on your prior visits to our Site or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.

Opt-Out: You may opt out of personalized advertising by visiting Google Ads Settings or AboutAds.info.

4.2 Raptive (formerly Café Media)

We partner with Raptive to display advertisements and manage ad inventory. Raptive may use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior to deliver targeted ads.

Raptive Privacy Policy: https://raptive.com/privacy-policy/

Opt-Out: You can opt out of Raptive's data collection by visiting Raptive's Opt-Out Page.

4.3 Google Analytics

We use Google Analytics to analyze site traffic and user behavior. Google Analytics uses cookies to collect anonymous information such as the number of visitors, pages visited, and time spent on the Site.

Opt-Out: You can prevent Google Analytics from tracking you by installing the Google Analytics Opt-out Browser Add-on.

4.4 Other Third-Party Services

We may also use the following third-party services:

  • OpenStreetMap: For interactive maps (no personal data collected by us)
  • Supabase: Database hosting and API services
  • Vercel: Website hosting and content delivery

5. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., hosting, analytics, advertising)
  • Legal Requirements: When required by law, subpoena, or court order
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Consent: When you provide explicit consent to share your information

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Automatically collected data (e.g., logs, cookies) is typically retained for 12-26 months, depending on the service provider.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Opt out of personalized advertising and marketing communications
  • Do Not Track: We do not currently respond to Do Not Track (DNT) browser signals

To exercise these rights, contact us at privacy@boatlaunchmap.com.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, and shared
  • Right to delete personal information held by us
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your rights

To submit a request, email us at privacy@boatlaunchmap.com with "CCPA Request" in the subject line.

9. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectify, or erase your personal data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with your local data protection authority

Legal Basis for Processing: We process your data based on:

  • Consent (e.g., cookies, marketing)
  • Legitimate interests (e.g., site analytics, fraud prevention)
  • Legal obligations (e.g., compliance with laws)

10. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

If you believe we have collected information from a child, contact us at privacy@boatlaunchmap.com.

11. Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the Internet or electronic storage is 100% secure.

Security measures include:

  • HTTPS encryption for data in transit
  • Secure database access controls
  • Regular security audits and updates

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have data protection laws different from those in your country.

We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Useful Privacy Resources

Thank you for trusting BoatLaunchMap with your information. We are committed to protecting your privacy.